Krispy Kreme Donuts’ Internal Analysis
Internal Analysis: Resources, Capabilities, and Core Competencies
– What resources (e.g., financial, physical, technological, human and reputational resources) does Krispy Kreme own? Among these resources, how many of them are valuable, unique and difficult to imitate by competitors? Do you think the Krispy Kreme has a sufficient and strong resource base relative to its competitors? What resources need to be acquired or upgraded to ensure the Krispy Kreme’s competitive advantage?
– What are the Krispy Kreme’s capabilities(e.g., marketing skills, supply chain management, R&D, manufacturing capabilities)? Among these organizational capabilities, how many of them can be considered core competencies; namely, they are unique, valuable, and difficult to imitate by competitors? Do you think the Krispy Kreme has sufficient core competencies to ensure its competitive advantage?
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