Analyze the attached mission statement of an organization. Using the nine characteristics from the Statement Components listed below, review and revise the mission statement and include it in a paper that introduces the organization. The paper will be four to five pages and include:
- The original mission statement of the organization
- The revised mission statement
- How it addresses the nine characteristics
Mission statements can and do vary in length, content, format, and specificity. Most practitioners and academicians of strategic management feel that an effective statement exhibits nine characteristics or components. Because a mission statement is often the most visible and public part of the strategic-management process, it is important that it includes all of these essential components:
Customers – Who are the firm’s customers?
Products or services – What are the firm’s major products or services?
Markets – Geographically, where does the firm compete?
Technology – Is the firm technologically current?
Concern for survival, growth, and profitability – Is the firm committed to growth and financial soundness?
Philosophy – What are the basic beliefs, values, aspirations, and ethical priorities of the firm?
Self-concept – What is the firm’s distinctive competence or major competitive advantage?
Concern for public image – Is the firm responsive to social, community, and environmental concerns?
Concern for employees – Are employees a valuable asset of the firm?
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