Business Tourism

Please see the attached Case Study on the Ace Conference Centre

As an expert in the business tourism market, you have been instructed to prepare an evaluation report on the conference centre and its operating environment.

This report should include SWOT and PEST analyses to highlight the challenges facing the conference centre business.

You should use your knowledge of trends in business tourism to include specific recommendations on how the conference centre could attract international visitors.

You can ‘locate’ the business in any destination of your choosing to assist you in developing your analyses of the conference centre and its operating environment. This should enable you to use specific examples of potential competitors and also include information on the market for business tourism in your chosen destination.

You should use relevant academic and industry references to support your arguments.

You should also use a range of examples to show your ability to apply theory to practice.

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