Case Project


  1. 1.      Key drivers

What are the key drivers of success for a hockey club like the National Predators (regardless of location)?


  1. 2.       Pros and cons-Winnipeg analysis

What are the pros and cons of each market under consideration (Winnipeg)?


For your Question #2 city analysis, just keep some potential ideas in mind for the following question. : Do you foresee any implementations issues with your strategies? (You don’t have to answer this question. Just let you know, I’ll order 1 week later on)
When answering the questions, try to add plenty of concepts and key words from class. Sources only need to be sited if outside information is used (information not already included in the packet).

And per the assignment, “this case is about what you, as a marketing team, would recommend for various marketing decisions for the Nashville Predators NHL team”.

Do not focus on “finding out” what the National Predators have actually done with regards to any of the case questions.

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