Light is indicative of mood and emotion, in both the literal and literary sense. Bright light is associated with directness and a sense of urgency; while candlelight is associated with romance and cozy spaces. Retailers use light to spotlight products in spaces and on shelves, and to create environments in which you want to buy their products and services.
Consider the last major purchase you made. Where were you? What did you buy? What influenced you to purchase that particular product? How was light used in this situation? If it was displayed in any other way, would it have changed your perception of the product?
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