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DB_3

Let’s discuss the changing demographics of users on the Internet.

Read the lecture and visit the noted link in your week 3 packet that takes you to site

http://blog.nielsen.com/nielsenwire/online_mobile/what-americans-do-online-social-media-and-games-dominate-activity/.

Do some research on the Internet and find how demographic usage has been trending over the past couple years, and what’s forecast for the next couple years. Then provide an original posting on how the changing face of Internet usage has affected e-marketing. Provide an example, if you can, where the use of the Internet as an e-marketing tool has reached a particular demographic successfully – and maybe crossed over into another demographic.

Analyze where you feel the changing demographics will head next, and what they will do to e-marketing. Submit a URL to an article on this subject and summarize it for us

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