Development of a Strategic Plan for Tourism Based Business

The course is entitled Tourism Strategy, and requires just that, the development of a strategic plan for a tourism based business.
We will develop groups, choose a sector, choose a business and develop the plan.  The plan will be for a local business that is already in existence.  This ensures that students are working through the process on their own and are not representing previously developed plans as original work.
Step 1 – Form a group.  A group is formed in class.  One person will be the person assigned to communicate group information to the instructor.  This is done through email only and will detail the names and student ID numbers of the group members.
Step 2 – Determine the sector in which your business will choose a business.  The original eight sectors are identified below.
The Eight Sectors
    Transportation
    Accommodation
    Food and Beverage
    Meetings, Events, and Conferences
    Attractions
    Adventure tourism and Recreation, and Ecotourism
    Travel Trade
    Tourism Services

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