Do you believe that an individual’s attitude is a good predictor of behavior?
a) Indicate how these attitudes about education may have been formed.
b) Explain how these beliefs and attitudes appear to be maintained.
c) Speculate on how these beliefs and attitudes might be changed.
As discussed in your Week Two readings, there are four factors that impact the persuasiveness of a message: the communicator (who says it), the message (what is said), the channel (how it is said), and the audience (to whom it is said). Using this knowledge, I would like for each one of you to select an advertisement and evaluate it’s message for persuasiveness.
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