Pick a business or company that is related to the personal preferences, has received recent publicity, has demonstrated innovativeness regarding their business model, or has otherwise stood out for some reason

Analyze your chosen e-commerce business/company.

  • Use the REI analysis as an example while analyzing a website. Feel free to add and expand on the suggested sections and questions.
  • Incorporate the EC business models and the categories into your analysis.
  • Look for details, including but not limited to,
  • Do NOT engage in any primary research such as talking to people, doing interviews, and conducting surveys. These are all methods of primary data collection, and all primary research at universities needs clearance from the university’s ethics committee. Therefore, only secondary research is allowed for this project. Please only collect and use data that was previously collected by somebody else, for statistical purposes, published research articles etc. Research multiple sources online and/or offline, and cite all sources to avoid plagiarism.
  • Vision/Mission,
  • Industry Information
  • Business Strategies,
  • Financial Performance (where available)
  • Industry Developments
  • Future Outlook.

Write a report of your analysis of the e-commerce business.

Write a final report of your analysis of the e-commerce business in about 1,500 words, ideally formatted with 1.5 spacing, 11pt font, and normal margins

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