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Global Marketing and Strategy- Unilever in India

Read and carefully consider the Unilever in India case study then address the case discussion topics. Support your analysis with facts and data from the case narrative and the case tables and exhibits, as well as with principles and examples from your course texts. NOTE: Do *NOT* do outside research for this case analysis. Introductions are not necessary, answer the questions directly.

1. What is the motivation for Shakti and its key features? What are its positive aspects and its drawbacks?
2. How can Shakti contribute to HLL’s bottom line? What economic value is Shakti creating? What social value?
3. What critical challenges does HLL face in making Shakti work? What should Shakti’s managers do?
4. If Shakti can’t become profitable, should HLL continue the program? Why or why not?

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