Individual Assignment #1

In 1996, Gillette acquired Duracell batteries for $7.3 billion in stock. The purchase was met with optimism not only by Gillette’s senior management and its highly visible director, Warren Buffett, but also by Wall Street analysts. Despite the initial enthusiasm, Duracell had become a drain on Gillette’s performance and had brought an end to Gillette’s impressive earnings growth history. It had also cost Michael Hawley, a former CEO, his job after only 18 months in the position, due to his inability to turn around the financial hemorrhaging at the Duracell division.

Suppose it is 2001 and you are a business consultant. James Kilt, the newly hired CEO of Gillette, hires you to write a 3-page and double-spaced consulting report for him. Considering what had cost his predecessor’s job, Mr. Kilt asks you to provide recommendations on the question: How to turn around the Duracell division?

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