International Branding (Brand name)

a. Examine the type of Branding followed.
Where at present the Brand stands in the market?
b. Examine and analyze the stages of growth of a brand with theory and literature review (minimum five studies in the same field)
c. Draw the brand cycle for your selected global brand and specify the current stage with reasons
Evaluation major criteria:
Application of theory
Examining the brands stages in the market
Illustration of your brand life cycle with reasoning
Images, facts and figures about the brand, products, packaging, promotion, etc

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