Read the article below and answer the following questions in a 3-4 page paper:
- Is Subway’s effort aimed at “greening” the supply chain compatible with “bottom line” objectives? (Explain)
- Describe the major logistics strategies and tactics associated with Subway’s approach for aligning logistics operations with environmental initiatives.
- Assess the transferability of Subway’s logistics plan applied to other businesses within and outside the food sector.
Fitzgerald, Tina, Tim Brown, Elizabeth Stewart (2009 Apr) Subway’s Journey to Green, Logistics Management (2002), Highland Ranch, Vol. 48, Iss. 4, pg. 22.
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