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Real -Time Case 15: FedEx

Required Text:
Strategic Management: Theory and Practice, by John A. Parnell. 3rd edition, Cengage Learning.

Summary. In your summary essay, please provide a synopsis of the case and include recent changes in the organization from information available on the internet. Identify the key facts and critical issues in terms of Strategic Management. Do not include any analysis in this summary essay; reserve all analyses for the two analysis essays.

Analysis. Your case analyses will be accomplished by answering two essay questions per case. Use appropriate citations to support your claims, but avoid repeating details that should have been part of your case summary (the first essay). Limit the use of direct quotations as well; paraphrase instead of quoting directly.

Application. In the application essay, you will apply strategic management concepts to specific situations. The essay questions require you to write what you would do in each situation; make sure you demonstrate the ability to integrate concepts you have learned in the course. Evaluation of each unit will be completed within one week of the specified deadline.

Case Summary
1. In a narrative format, discuss these firms from a strategic perspective. Information concerning recent changes in the firms is readily available online and should be accessed. Strategic issues should be discussed in “real time.”

Case Analysis
2. How has Fedex managed to maintain technical superiority (i.e., reliability, service, package tracking, etc.) in its industry? Can Fedex continue to do so in the future? Why or why not?
3. Give examples of two prominent crises FedEx could face in the future. What steps should the company take to prepare for these crises?
Application
4. Suppose you are the CEO of a start-up firm in the package delivery industry. You have plenty of capital to work with, but little infrastructure and no management team in place. What strategy would you pursue and why?

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