PROJECT: DEVELOP A BUSINESS PLAN AS PER THE FORM ATTACHED.
Table of Contents
– Introduction; Name, type, location, and legal form of business
– The Company: Founder, management team of business, their experience and education
– Products /Services: Brief description of services and products of business
– The Market: Brief descriptions of the industry trend, target market and competitors
– Financial Conditions: Loan request, start-up costs and expected sales, and income
– Business vision, mission, core values, objectives, strategies and key success
– Market size, trend, and attractiveness (Data sources)
– Customers analysis
– Competitors analysis
– Mission statement of marketing department
– Marketing Mix: Product and service, Promotion, Price, and Distribution
– Marketing Communication: personal selling, advertising, public relation
– Summary of your marketing strategy based on Product/Service ( quality), and Price
– Detail description of the product or service
– Suppliers and product life cycle
– Copy right, patent, and R&D
– Operations plan
– Personnel: Org chart, team members, structure
– Personnel Plan: growth in sales means more employees to support such expansion
– Cost projection: Start-up and recurred cost, monthly expenses, and breakeven point
– Sales projection for three years
– Pro Forma financial statements:
* Monthly income statement, net income and profit margin ratio
* Monthly balance sheet, liquidity, ROA, ROE ratios
* Monthly cash flows, sources of cash and uses of cash
– Tables, charts…..
– Contracts, leases….
– Outlook , researches
– Copy of business products, logos, slogan…etc
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