For the Target brand, discuss the overview, history, ownership, financials, SWOT segmentation, targeting and positioning strategies for Green/Sustainable Marketing.
Discuss the traditional 4 P strategies (product, pricing, promotion, place).
Discuss the sustainable marketing mix.
List the parameters for Sustainable Marketing Metrics.
Applying the metrics for the Target brand.
Social Media Marketing for Sustainability.
Recommendations for the Target brand and industry as a whole.
Report findings on Target utilizing marketing concepts.
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