Final Case Study and Strategic Plan
Read What’s Driving Porsche? (Links to an external site.)Links to an external site. and History of Porsche AG – FundingUniverse (Links to an external site.)Links to an external site.. From the perspective of an executive with the firm, prepare a strategic plan to grow the business over the next three years.
Your strategic plan must be future-oriented and must:
Describe Porsche’s history and its 4Ps (Product, Price, Place, and Promotion).
Explain the current situation of the organization in the market (industry, market, and general environment analysis).
Assess the financial performance and condition of the organization.
Conduct a SWOT analysis (strengths, weaknesses, opportunities, and threats) to determine areas that offer opportunities for change.
Choose three or four areas from your SWOT analysis and explain why the areas you have chosen are essential to your strategic plan.
Describe your recommended organizational structure.
Explain your plan to measure the success of your strategic plan.
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