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Business Studies

 

YOUR PLAN

By [Your Name]

1.     The organization (maximum 1 page)

  1. What is the organization’s business and mission?
  2. How big is it?
  3. What is its history?
  4. What are the biggest challenges it is dealing with now?
  5. Beyond the organization, are there other key players – suppliers, partners, customers – whose behavior has to change?
  6. What has been the experience of the people in the organization with change? How ready is the organization for changes?

2.     The first project (maximum 1 page)

  1. Describe your first/initial analytics project: What do you want to get done?
  2. Why did you select this project?
  3. What are the goals of this project?
  4. How does your project align to the strategic goals of the organization? How does it tie to the overall mission of the top executives of the organization?
  5. In what ways would this project benefit the organization and the people in it?

3.     Assessing the organization’s receptivity to starting this first project (maximum 3 pages)

  1. Who and what in the organization would like to see this project started? Why? What factors might make them embrace the project?
  2. Who might more slowly embrace this project? Why? What factors make them behave the way they do?
  3. Are there any people you think you cannot persuade and, if so, what are the consequences?
  4. How would you use analytics to assess the receptivity of the organization for this project?

4.     The steps to getting this first project started (maximum 4 pages)

  1. Given the situation you described, what steps will you take to getting this project started?
  2. Which people (kinds of people) will you communicate with? In what sequence?
  3. What will your message be for each person (or kind of person)? Why do you think each message will be effective?

5.     Assessing the organization’s receptivity to using the insights this first project generates (maximum 3 pages)

  1. After you have generated some important insights from this first project, what changes and actions might need to be taken to benefit from those insights?
  2. Who and what in the organization has to change to make use of the results of this work?
  3. In what ways would those changes benefit the organization and the people in it?
  4. How would you use analytics to assess the receptivity of the organization for these changes?

6.     The steps so that people use the insights of this first project (maximum 4 pages)

  1. Given the situation you described, what steps will you take so that people will make the changes to implement the insights of your analytics work?
  2. Which people (kinds of people) will you communicate with? In what sequence?
  3. What will your message be for each person (or kind of person)? Why do you think each message will be effective?
  4. Who might quickly embrace and who might more slowly embrace these changes? Why? (What factors make them behave the way they do?)
  5. What factors might make them embrace (and even champion) the changes you want to make?
  6. In addition to your use of analytics to address a business problem in the first project, how would you use analytics to lead the changes necessary for the business to benefit from that first project?
  7. What steps will you take to ensure that the changes resulting from your first project will last?

7.     Expanding the impact (maximum 4 pages)

  1. After the initial project’s insights are starting to be used, what are the most appropriate means to measure how those changes are diffused through the organization?
  2. Given those measures, how will you use analytics to make the changes more likely to succeed?
  3. At this stage, what steps will you take so that the changes will be adopted more widely?
  4. Which people (kinds of people) will you communicate with? In what sequence?
  5. What will your message be for each person (or kind of person)? Why do you think each message will be effective?
  6. Who might quickly embrace and who might more slowly embrace these changes? Why? (What factors make them behave the way they do?)
  7. What factors might make them embrace (and even champion) the changes you want to make?
  8. How will you decide what to do next?
  9. How have you designed for the sustainability of analytics in the organization?

8.     Creating a learning organization (maximum 2 pages)

  1. How would you explain how analytics can be a strategic tool to achieve the organization’s mission and its big picture vision?
  2. In general, how will the changes you plan help create sustainable learning processes in your organization?
  3. How will analytics have a lasting impact on your organization?

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