Globalization and Communication

Globalization and communication. For Discussion: consider Geert Hofstede’s 5 cultural dimensions (individualism-collectivism; uncertainty avoidance; power distance (strength of social hierarchy) masculinity-femininity (task orientation versus person-orientation, and short- or long-term orientation). Think about where you fall on each of the 5 dimensions. Write down your answers.

Find a company that operates in a different culture than the one in which you currently live. Look at Novartis, which is headquartered in Basel, Switzerland.
Research at least one of Hofstede’s cultural dimensions for the country you chose. Case study Switzerland, look at masculinity-femininity.
What are the communication implications of conducting business with this country? The implication is strong gender differentiation in which the male population is competitive and assertive relative to the female population. Be aware that gender roles might be very distinct, and as a female, I might not have as much ‘power’ as my male counterpart.
Finally, what challenges do you think you would face personally when communicating with a company team that has different cultural dimensions from yours? For example, difficulty not getting upset with the high masculinity culture that is found at Novartis. I expect everyone to respect my worth and contributions to the team regardless of my gender. This could hinder my ability to effectively communicate with members of both the US and Swiss teams.Respond using ethical communication with other posts. The goal is to have relevant responses to everyone’s posts.

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