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HuStream Technologies

Module 5 HuStream Technologies Mini-Case Template

Approach this case from a management and marketing perspective. The paper is to be double (or 1.5) spaced and arround three (3) pages, using 2-3 recent, relevant references. Integrate one SLU core value into the mini-case analysis, explaining how it’s applicable. Points (up to one letter grade) will lost for failure to comply with the template. Use an “11” or “12” point font. Use these left margin headings:

Introduction
(Introduce the topic and its background context to the reader. Be reasonably brief.)

HuStream’s Key Managerial Decision
(Identify HuStream‘s critical management decision, as well as any internal changes, the firm must make to completely execute its decision.)

HuStream’s Current Target Market & Marketing Strategies
(Describe the firm’s current target market, and the marketing strategies currently used to reach that market.)

Recommendation
(Recommend an alternative target market(s) or market extension as well as naming and justifying marketing strategies to reach that market(s).)

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