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Order Instruction

 

  1. Purpose

Your group consists of International Business graduates who would like to conduct a market research for a Canadian company.

 

In this case, please assume that we are a Canadian company produces Ice Wine, who are exporting our Ice Wine to the Chinese Market.

 

  1. Preparing your group report and presentation
  2. Prepare a group contract (optional).
  3. Record your contribution (email is most effective). This proof is important in case there is disagreement among members about levels of contribution at the end of the project.
  4. For the submission of Research Report: Indicate in the Table of Contents the name(s) of the member(s) who contributed to each section. You can also include other contribution (coordinating, editing, contributing ideas, etc.) The purpose is for me to know accurately the extent of contribution of each member, and to assign responsibility in case of plagiarism.
  5. It is recommended that you use Turnitin to check the originality of your work.

 

  1. Starting your research
  2. Keep in mind that this is an applied research (see handout “Introduction to Research” for the difference between applied and basic research), and the proposal and report should have a business format (see handout on the difference between a business report and an academic report).
  3. Refer to Chapter 8 “Applications of Trade Research” for a summary of how market intelligence can be used in international business. Keep in mind: this is important to the company.
  4. Consult the Market Research section on EDC website: http://www.edc.ca/EN/About-Exporting/Trade-Links/Pages/market-research.aspx. You should use most/all links on this site for your sources of data and information. The link “Conducting Market Research” by Canada Business Network is particularly helpful.
  5. Consult the Data and Statistics section on EDC website: http://www.edc.ca/EN/About-Exporting/Trade-Links/Pages/data-statistics.aspx. You should use most/all links on this site for your sources of data and information.
  6. Consult the Market Reports section on GAC website: http://www.tradecommissioner.gc.ca/eng/market-report-access.jsp
  7. Consult the Related Resources section on GAC website: http://www.tradecommissioner.gc.ca/eng/related-resources.jsp
  8. Consult “Step #4: Setting out: Identifying your target market” in GAC “Step-by-step guide to exporting 2017”: http://tradecommissioner.gc.ca/exporters-exportateurs/guide-exporting-guide-exportation.aspx?lang=eng
  9. Consult sources suggested by GAC:

 

www.tradecommissioner.gc.ca

www.voyage.gc.ca

www.intercultures.ca

www.strategis.gc.ca

www.transparency.org

www.cia.gov (CIA World Factbook)

www.export.gov/mrktresearch/ (U.S. Commercial Service)

www.edc.ca

www.eiu.com (Economist Intelligence Unit)

www.fitt.ca

 

  1. Governments’ websites (India, China, Brazil, etc.)

Note: Do not use other sources, unless you can prove that they are good sources. Mark will be deducted if you use other sources without showing that they are good sources.

 

Use multiple 1.15 or single line spacing, Times New Roman 12 points, APA

 

Format:

Cover Letter

Title Page

Table of Contents

Executive Summary

Introduction

Background

Business Opportunity

Research Objectives

Methodology (data collection methods: secondary, primary, quantitative, qualitative, sampling; data analysis techniques)

Data Analysis

Data Interpretation

Business Implications

Conclusion

References

 

Please ONLY complete the following parts:

(I also upload the research proposal for these parts as your guideline)

  • Cover Letter
  • Title Page
  • Table of Contents
  • Executive Summary
  • Introduction
  • Background
  • Business Opportunity
  • Research Objectives

 

 

 

Marking Rubric for Research Report:

Criteriononsetation

 points Timesness reportaphs, APA styles, that they are good sources.rt). final version, etc

A-level B-level C-level D-level Unsatisfactory Mark
Executive summary Clear, concise, and effective Clear and effective Clear, could be more effective Not very clear Inadequate /2
Research objectives, methodology, and sampling  

Excellent

 

Good

 

Adequate

 

Acceptable

 

Unsatisfactory

 

/1

Data analysis and interpretation; Business implications  

Excellent

 

Good

 

Adequate

 

Acceptable

 

Unsatisfactory

 

/3

 

Use of professional sources

Uses professional sources extensively and effectively Uses professional sources sufficiently Uses professional sources adequately Uses some professional sources Does not use professional sources  

/1.5

 

APA format; References

Documents sources using APA format precisely throughout Documents sources using APA format with a few errors Documents sources using APA format with many errors Does not use APA format adequately Does not use APA format  

/1

 

Writing effectiveness

Writes clearly, concisely and effectively Writes clearly, and effectively, with only a few errors Writes clearly and concisely, with many errors Writing is unclear, with too many errors Writing is unclear and unfocused, with many serious errors  

/1.5

Total: /10

 

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