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Answer these questions:
1. What characteristics of the market concerning cell phones and services providers make it unique compared to purchasing any other item?

2. Can cell phones be categorized as commodities as Mary has stated in her memo? Discuss the difference between commodities and non-commodities with Camp Bowie Technologies’ requirements for cell phones in mind.

3. How does purchasing equipment for business purposes differ from any other consumer purchasing? How would these differences influence the process in which value are assigned to competing offers which are being compared?

4. Has John clearly defined and evaluated Camp Bowie Technologies’ requirements for its cell phones? Are the requirements properly represented in the value assessment method created by John? Is the push-to-talk function worth receiving the highest weight?

5. Does the product research compiled by John include data that is relevant to his value assessment method? What portion of the data relevant and what are not?

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