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Business Studies

Strategic Brand Management

Answer 8 of the following questions.

 

  1. Define brand resonance.
  2. Describe the steps in building brand resonance.
  3. Define the brand value chain.
  4. Identify the stages in the brand value chain.
  5. Contrast brand equity and customer equity.

 

  1. Identify the different types of brand elements.
  2. List the general criteria for choosing brand elements.
  3. Describe key tactics in choosing different brand elements.
  4. Explain the rationale for “mixing and matching” brand elements.
  5. Highlight some of the legal issues surrounding brand elements.

The BlueGreen Alliance: A New Way of Thinking for Sustainability

Order Instructions

Prepare a 1-2 page review that answers the questions and includes a critical analysis.

Reading:

In 2006, the United States Workers and the Sierra Club launched a collaboration to focus on environmental policy and expand the number of jobs and the quality of the jobs in the green economy. The collaboration surprised many because environmentalists and unions have been opposed on many issues in the past. For example, the environmentalists have opposed drilling for oil in the Alaska Arctic National Wildlife Refuge, which the unions supported. The unions have often opposed environmentalism because their belief was that it cost jobs. Yet, the collaboration found common ground and has been wildly successful, taking on many additional partners, including the Communications Workers of America, the Natural Resources Defense Council, the Service Employees International Union, the National Wildlife Federation, and the United Auto Workers. The BlueGreen alliance unites more than 14 million members.

There are four main issues the BlueGreen Alliance is presently working on. The first has to do with increased investments in clean energy sources. This is a strategy to create green jobs, reduce global warming, and move the United States toward energy independence. The second concern is climate change, and BlueGreen is urging passage of comprehensive climate change legislation. Such legislation would create jobs and reduce emissions. The right trade and the jobs are located in the United States The final concern is green chemistry. The Blue Green Alliance is pushing for greater control of toxic chemicals and the development of safe alternatives what it calls "green chemistry."

QUESTIONS:

  1. Is the BlueGreen Alliance a partnership of convenience, or do you think it has the potential to move into a new way of approaching sustainability, with limits, interdependence, and equity?
  2. The right trade policies, in a union view, may mean protectionist measures to build jobs. Do you think such a policy could fit into a sustainable approach?

History

Primary Source Paper Directions

 

 

Assignment

A primary source is an original account of an event, person, idea, etc. (Ex: newspapers, memoirs, letters, photos, etc.) As such, primary sources are important to how history is written. They offer perspective and help us explain why something matters. The purpose of this assignment is to help you develop critical thinking skills and analytical techniques based on looking at original sources.

 

*All sources absolutely must be correctly cited (MLA/APA) or you will receive a zero  for the assignment.*

 

For Paper #2,  follow the directions below:

 

Directions

Log onto the D2L  class site. Click on “Course Content.” Open the folder labeled “Primary Sources for Paper #1.” Choose a primary source listed under this category. After selecting which source you will two-page (doubled-spaced) analytical essay that explains what the source is and why it is important in 2017.

 

Remember that your paper should be structured as an essay with the following elements in it:

 

Introduction: Briefly explain what the source is. The author/date/era/etc. At the end of your introduction (the very last line) you must have a thesis. (See pg. 2 of this document for how to write a thesis well.)

 

Body:  The body paragraphs are where you incorporate background/context about the historical event your source discusses. It is also where you discuss key parts/sentences/paragraphs of the source. You may also include things such as: author’s tone, audience, purpose, etc. Remember that you should not have quotes that are longer than one line long.

 

Conclusion:   Your conclusion is designed to explain to the audience why someone should care about the source you are writing about. This is where you can (briefly) recap what you’ve said in your paper. But more importantly, it is where you boldly and directly say: this is why this source  matters in 2017. Draw connections between the themes in your source and contemporary issues.

 

 

 

 

 

 

 

 

 

 

A thesis is an argument, not a statement. It also sets up the rest of the essay. This is why it is so important to write a good one. A thesis example is provided below. Note that it demonstrates cause and effect. A good rule of thumb is to make sure you have the “because clause” in your thesis to make sure you are writing an argument, rather than an opinion or statement.
Example:
“Pliny’s letter to Emperor Trajan is important because it demonstrates how attitudes in the Roman Empire toward Christians varied from hostile to tolerant.”

 

Note that in the example above, the thesis is an argument that also suggests what will be discussed in the body paragraphs (“from hostile to tolerant”).

 

 

Internet of Things

Conduct a comprehensive literature search and locate four additional scholarly peer-reviewed works that provide sufficient background and provide a literature review on the topic of Internet of Things (in general). Then construct a thematically sorted critical annotated bibliography of all eight works addressing the items below (for each work). All reference must be within the last 3 years

South Asia, East Asia & Global Powers

Answer Questions  (min 2 paragraphs for each Question  )

 

  1. What is the relationship between agricultural change and urbanization in South Asia? Why are high rates of urbanization resulting in the growth of slums?
  2. What was the Green Revolution? Provide a description, then list AND explain TWO of the changes involved in this revolution AND TWO of its key outcomes.

 

  1. What historical and political differences shaped the development gap between North and South Korea? Be sure to explain who supported each nation during the Korean War, how these affiliations influenced the approaches to economic development that each country would later adopt, and how the economy of each country has fared in the 60+ years since the end of the War?

 

 

 

Business Studies

propose an idea/plan, solve a problem, or identify a need. Your topic may be business, education, or community-related, but should be very specific (examples: A Proposal to Start a New T-Shirt Design at Smith’s Clothes Store, A Plan for a Fund Raiser at The School of Business). For any of these projects you will need to conduct research, and write a document, proposal, or problem/solution based on your findings. Depending on your area of interest and expertise you may choose any number of approaches to this project.
In addition, the document should have a specific audience.

Article Annotation

For each article, you must put together a brief annotation. Your annotation should include the following: title and authors of the articles; the type of research that was conducted (qualitative or quantitative; exploratory, descriptive, or explanatory); the research question(s) and hypotheses; the research method(s) employed; the sample size and any pertinent sample demographics; the results of the study; the conclusion the author(s) come to. Why do you think the researcher(s) chose the particular method to answer the study’s research question? What limitations of the study did you see (or were mentioned by the authors)? For each article, prepare 1-2 discussion questions.

Philosophy

 Topic Choices: Choose ONE of the following topics:

  1. Don Marquis thinks he has solved the issue of abortion, yet we are still debating the issue. What is his argument and why does it fail to convince everyone (that is, what seems to be wrong with his argument or what points does he miss)? How does his argument relate to Judith Jarvis Thomson and other accounts of the abortion debate?
  2. Thomas Aquinas developed the idea of Just War Theory as a test of the morality of any war. Can modern warfare ever be morally justified? Does modern warfare have a greater or lesser chance of justification? And does this demonstrate a failing of modern warfare or just war theory. Discuss in relation to 21st Century conflicts.
  3. Does utilitarianism lead to the conclusion that we should not eat animals or that we should? What does this debate tell us about utilitarianism as an ethical theory? You should consider a few of the following:
  • Singer, “Animal Liberation”
  • Crisp, “Utilitarianism and Vegetarianism”
  • Harrison, “Do Animals Feel Pain?”
  • Wollen, “Animals Should be Off the Menu” (https://www.youtube.com/watch?v=rl5NPFCJMsE)

Format:

  • Length: approximately 5 double-spaced pages with normal margins (papers that are significantly shorter or longer will be penalized). Again, don’t cover too much: do a detailed, careful job on what you do take on. Take the time and space to fully explain your thinking. Some of the most common comments on student papers are “expand” and “explain”. This may mean choosing to leave out some good ideas for the sake of other ones!
  • Font: Times New Roman, 12 pnt., double spaced, standard margins
  • Your essay should NOT include a cover page, but don’t forget that the top of the first page should contain the following information: Your name, your ID number, the instructor’s name, the course number and course name, and paper title.

 

Plagiarism: See the Laurier website for regulations on academic and research misconduct, of which you are expected to be aware. Ignorance of policies is not an excuse for plagiarism. Your paper will be run through plagiarism software. Note that using your own work as submitted for a grade in another class is a form of plagiarism.

 

Checklist (marks may be deducted for failing to follow the list): 

  1. Must have a descriptive title that alerts me as to what your paper is about
  2. Must have an introduction, thesis statement, and supporting textual evidence
  3. You must cite your sources
  • When you pull a direct quote from the reading make sure to do the following. (1) Introduce the quote (who said it); (2) quote passage as it appears; (3) include page number at the end; and (4) make sure you explain why the quote is relevant.
    • For Example: Smith argues, “All cats are morally superior to all dogs” (34). Smith’s position here is evidence of his bias against canines as a result of an early childhood trauma.
    • Only indent and single-space quotes that are over 4 lines of regular text.
  • When you are talking about the arguments from one of the articles, you are paraphrasing what they have said. This is good, and most of your assignment should rely on paraphrasing (putting it into your own words) and not direct quotes. However, when you paraphrase the ideas of one of the authors you still need to identify where it came from. After you have finished paraphrasing a particular argument, include a page number.
    • For example: In Smith’s article he argues that dogs are in some sense inferior to cats, a position that is mentioned throughout his work (34-5, 38, 40).
  1. Must have a reference page with at least 2 primary philosophical references from the course readings (Narveson does not count toward the 2, but he may certainly be a third)

 

 

Sample Essay Outline:

  1. Introduction
  2. Thesis statement. It needn’t be the very first sentence, but you should not keep your reader guessing!
  3. Brief explanation of your claim. Most theses will need a little clarification so that the reader understands just what you intend to argue and why it is contentious.
  4. Outline. Next, outline your paper, step by step, so the reader knows what to expect. This outline should be a description of the structure of your paper, of what is coming up. Phrases like “First I will describe…”, “Next, I will argue…”, “We will then turn to…”, etc. are useful for making this clear. This section is best written after you have completed the body.
  5. Body
  6. Literature Review. Only include what is necessary to your argument. This includes claims you will challenge as well as arguments that might be offered in response to your own claim. This editing will be easiest once you have worked out your own argument (next section).
  7. Your argument. This is another section requiring creative and critical thought. Be sure to respond to possible counter-arguments: try to anticipate what someone who disagrees with you would say, describe the objection in detail (if not already covered), and respond. The biggest challenge will not be stating why you take your claim to be correct; it will be imagining possible objections to your argument and responding to them. This difficult task is what typically differentiates an excellent paper from a good one.
  8. Conclusion

Recap your argument, much as you outlined it in the introduction. Note what you take your paper to have shown—and also what questions you have left open, or what objections you have not had space to address.

 

Help with writing a philosophy paper: http://www.sfu.ca/philosophy/resources/writing.html

 

Grading Criteria x/25
Content – philosophical engagement, comprehensive understanding and command of philosophical material  /10
Argument – sound, clear, original, theoretical ideas linked to thesis and appropriate philosophical sources /10

 

Style – paper organization, clarity, sentence level, grammar, spelling, punctuation, documentation

 

/5

 

Deductions for formatting and submission  
Total /25

Grading Rubric:

 

 

 

book summary / review

First book – Death in the Haymarket: A story of Chicago, the First Labor Movement and the Bombing That Divided Gilded Age America by James Green. ISBN ( 978-1-4000-3322-5)

Second book – Eisenhower 1956: The President’s Year of Crisis: Suez and the Brink of War by David A. Nichols. ISBN ( 978-1-4391-3933-2)

History

Ever since its beginnings in the early 20th century, the film industry has produced works that have focused on an array of historical subjects and events.  Just as longstanding has been criticism of Hollywood for its interpretation of the past in movies.  While many films have been celebrated for their attention to detail and historical accuracy, others have been dismissed as little more than propaganda designed to reinterpret past events, or shape public opinion.  Your assignment is to watch two movies (an older and newer film), one from each of the lists below, that deal with American history in the 20th century.  Students will, after choosing and watching their films, write a 2-3 page essay (12-pt font, double-spaced) that addresses the following issues/questions:

1) What is the historical drama (i.e., time period, event, set of circumstances) that each of your films represents?  Explain.

2) Having watched the films, in your estimation or opinion, what is the overall message or point that each movie attempts to get across or elaborate?

3) Are these films, as you see it, more concerned with accurately representing the past (history), or with saying something about the present (the time when the film was made)?  Explain.

4) After viewing one film from the older classic era of Hollywood, and one from more recent times, can you say anything about how the portrayal of American history in the movies has changed over time?  For example, has the portrayal of minorities (African Americans, women, and immigrants to the U.S.) in cinema changed at all over the years?  Explain.

 

* ALL OF THE FOLLOWING FILMS CAN BE VIEWED FOR FREE AT FFILMS.ORG

 

 

LIST A

The Grapes of Wrath, 1940 (Great Depression)

Sergeant York, 1941 (America and World War I)

Citizen Kane, 1941 (“Yellow Press,” Gilded Age)

Casablanca, 1942 (America and World War II)

Inherit the Wind, 1960 (1925 Scopes Trial, Religion v. Science)

To Kill A Mockingbird, 1962 (Race and Violence in the South)

Dr. Strangelove, 1964 (Cold War, Nuclear Holocaust)

 

LIST B

Tora! Tora! Tora! 1970 (World War II, Pearl Harbor)

All the President’s Men, 1976 (Impeachment of President Richard Nixon)

Mississippi Burning, 1988 (Modern Civil Rights Movement)

Malcolm X, 1992 (Modern Civil Rights Movement)

Good Night, and Good Luck, 2005 (Communism, McCarthy Era of the 1950s)

Milk, 2008 (Gay Rights Movement)

The Immigrant, 2013 (The “New Immigrant” Experience of the Early 20th Century)

 

One final note.  Do not use any outside sources, other than the films, to write your essays.  If you want to quote lines from the movies you watched to make a particular point, that is fine, acceptable, even encouraged.  However, there should be no footnotes or citations.  The entire essay should be in your own words, and not drawn from articles on the internet, or popular reviews of any of the films in publications.  Your reaction to the films as representations of the historical past, and how this process (making movies about history) has changed over time is what I am interested in, not what others may have said or written about the topic.