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Competition in Energy Drinks, Sports Drinks, and Vitamin-Enhanced Beverages

The Case Study along with Case questions are attached.

The case assigned will force you to do the following:

1. Diagnose the company’s situation.
2. Determine what problems/issues need to be addressed.
3. Decide what analysis to conduct to probe the identified problems and issues.
4. Make use of the appropriate core concepts and analytical tools in the text chapters to thoroughly describe the ins and outs of the company’s situation.
5. Evaluate the pros and cons of various action alternatives.
6. Set forth a practical, workable set of action recommendations (that are within the financial means and resource capabilities).
7. Communicate your thoughts in a persuasive, professional manner.

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