This paper should focus on the negotiations between all of the main stakeholders that needed to approve a men’s college football playoff system. What was at stake for the NCAA, the conferences, team schools, the players, the fans, the media? Should demonstrate a mastery of negotiation concepts through the analysis of a multi-party conflict/negotiation. Critique what happened during the discussions/negotiations. Could the conflict been handled differently to produce a better result? The paper should reflect a synthesis of concepts and proficiency in the use of the nine principle elements of negotiations, the negotiation process, the book Difficult Conversations, and negotiation frameworks such as BATNA, Circle Chart logic, conflict strategies, choice charts, and Ury’s 5 stages.
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