Implications for Operations Management

Implications for Operations Management


Institutional Affiliation:


Implications for Operations Management


Operations management is the control function, which is responsible for coordinating and administering the needed resources when taking into account the production of both goods and services in any organization. The functionality deals with the nucleus of all capabilities that the organization is established and dependent upon. It is concerned with the overall design, control, and planning of capital for all endeavors. It affects the encompassed systems of all processes that are used to generate any production. It is essential to assess the same type of product or service from different firms under the scopes of organization’s production processes, customer interactions, and relevant technologies used in the respective setting. The translated effects on the areas of improvement, impact on the culture, efficiency, as well as success of each organization are then brought to the fore. The authoritative culture, initiative, aggressive circumstance, and business system in any organization determine the operations management in it with the success or failure that it experiences.


The two companies that will be used in the analysis are McDonald’s and Starbucks especially with their international basis for business operations and profitability. McDonald’s is the world’s largest chain of restaurants by revenue admission with the potential of serving of over 69 million clients on a daily basis in more than 100 nations. The outlets number over 36,000 spread from one region to another according to the management’s strategic operations. Starbucks Corporation is a coffee firm and chain of coffeehouses spread across the world. The locations number over 23,000 with almost a one-third of its total representation in the world being on other countries apart from the United States. The countries total 75 with a continental representation of six. Both companies are all American and have the same line of business when it comes to restaurants and coffee shops.

Both McDonald’s and Starbucks companies are involved in the supply chain operations as well as servicing in the restaurant and coffee shop segments. One of the key globalization methodologies that McDonald Company utilizes is the diversifying and affiliating plan. In the diversifying, the organization can open chains of its eateries over any country on the planet at the inclined time. The organization at that point utilizes its own enablement of administration and representative base keeping in mind the end goal to guarantee that its operations are in accordance with the standard conventions set from the base camp in the United States. As indicated by the diversifying assertions, all returns and expenses from every one of the chains of the eateries are exchanged to the primary organization (Stevenson, 2017). The organization through its managerial capacities conveys the by and large exercise of expert as far as administration, installment of practical costs, taking into account the workers and guaranteeing the income base is in a dynamic state. It likewise guarantees that the diversifying charges is conveyed on time a computation of rate deals meet with the set norms as premise of offers.

Starbucks on the other hand takes the initiative of starting from the coffee growers, storage facilities, roasting plants, warehouses, vendors, the distribution centers, and lastly to the retailers. The inbound logistics in this case are affirmed by the layout on firm infrastructure, human resource management, procurement, as well as the marketing and outbound dimensions. Finally, the company’s reliance is left to the retail sales with effective allocation of value and reliability based on the location of each of its coffee shops (Paryani, 2012). The centered reliance is adept to the overall organization’s structure and policy with the maintenance expected in each of the competitive applications that are required. When dealing with the diversification processes, the company is also adept to the rigors of ensuring there is a local representation in each coffee shop as per the sustainable advantage that has been set.

In its worldwide operations, McDonald’s organization likewise looks for the passage mode through alliance of its establishment name. It empowers renting the chain of eateries in any global goal under concurred contract and procedural corporate business level of operations. The accessibility of business sectors under these assertions is constantly less demanding as the mother organization caters for the operational cost upon passage and foundation while there is use of less demanding work from the locally accessible representatives (Martin, 2009). There is restricted requirement for exiles and moving of administrations as indicated by administration and managerial capacities, which require more capital and insecurity of accomplishment. Furthermore, the organization’s method of passage is worthwhile to the firm as it complies with the political, financial, social, and natural commitments of the host nation. It lessens any odds of contention on granting of work to the neighborhood individuals while keeping up great advertising.

Starbucks has the ability to collaborate with co-manufacturers in each of the regional representations as part of the overall strategic plan when dealing with the production basis. The allegiance partners number twenty-four located on a worldwide scale. The aggregate raw materials from each of the continent’s bearing provide for the distribution across all the regional development chains and meeting the targets. The company then operates supplies from the inbound and outbound logistical setting that has witnessed the company’s ascent into a premier blueprint for success in an all-round format (Harvey, Heineke, & Lewis, 2016). The sourcing is integrated in a vertical format from a backward perspective as it operates its own breweries that number six. On the forward charge, it then runs down a network of retail outlets for both coffee and non-coffee products.

            Driven by its frank CEO, Starbucks attendants and coffee makers have been urged to chat with clients about social matters identified with race disparity, and different concerns influencing them and their clients. The espresso chain propelled a progression of unique recordings called “Up standers” that each component individuals in the group doing respectable acts. It is difficult to state what influence the communal explanations have on Starbucks’ main concern, however it has surely helped the organization to get media scope and set itself separately as an alternate sort of production than a considerable lot of its rivals. McDonald’s appears to have taken a comparable sign as of late. The company’s patrons what is currently called “Espresso with a police officer” day. The development began as of 2011 in California with the possibility that officials could convene with local people in a casual setting over some espresso. The development has advanced and this year, National Coffee with a police officer day is observed in October. 7th. The Justice Department even conveyed a formal public statement giving support on the development. McDonald’s has since turned into a supporter of the initiative by offering its areas and free espresso to participants. While a considerable lot of the gathering occur at areas other than the company’s premise (some of which include its nemesis Starbucks), the company is banding together with many authority offices around the nation to have the occasions at McDonald’s areas authoritatively.

It emerges that most of the effort in the Starbucks appropriation of lean operations standards is centered on expanding the character of the espresso. More expected taste outcomes are part of the itinerary and reducing the time it takes to prepare espresso and serve up the client. Developing the brand character issues and client encounter aside, exhibiting the Starbucks line is not difficult, yet can be somewhat complicated in view of one noteworthy motive. The quantity of clients in the framework is vast. Effect of a solitary client on the execution of the framework is little, in that a solitary client expends a little level of the framework assets. All clients are autonomous, as appeared by their choice to utilize the framework are free of different clients.

Starbucks’ plan of action is gone for high spending clients and, thus, its stores are intended for a lower every day volume, contrasted with McDonald’s fast administration design. McDonald’s is taking a shot at a change and presenting more “gourmet” menu things, which should build the normal client, spend per visit. That said its model is not practically identical with Starbucks. The two organizations recognize that a huge change in the model affects their incomes (Haddad, Zouein, Salem, & Otayek, 2016). For example, McDonald’s serving new patties is a working issue since it expands the time spent to serve a client arrange, affecting its volumes and incomes contrarily. Additionally, Starbucks confronted a decrease in practically identical deals in its most recent announced quarter, because it could not deal with the gigantic volume caused by the achievement of versatile request and pay.

When endeavoring to pick the procedure methodology of an organization, the officials need to concentrate on client necessities, cost, and proficiency. Starbucks’ procedure has completed a great job in these angles. They have owned the ability to build the temperament of the items they offer, appropriating them the inclinations of their clients, while likewise diminishing expense. Their finance is not held in new item improvement or in thing lines that are not alluring to the target markets. McDonalds has managed to do the inverse. By continuing to create and present diverse new items, their price has risen and they have not possessed the capacity to concentrate on what their clients’ inclinations are. McDonalds is sufficiently enormous and has the cash to do this and not see any generous misfortune in piece of the pie, but rather in the event that they keep on doing it, that will not proceed (Elking, Paraskevas, Grimm, Corsi, & Steven, 2017). On the off chance that the patterns of this last year proceed with, the hole amongst them and Starbucks is just going to get littler.

As Starbucks proceeds with their endeavors to rebrand themselves, they have completed two or three things that have worked out well for them. Most prominently, they have diminished the measure of their menu however expanded the nature of things they keep on offering. McDonalds then again keeps on creating and offer more things. This has caused an expansion in multifaceted nature and a lessening in the nature of what they are putting forth. Subsequent to taking a gander at how the two organizations have performed in the course of the most recent year, clearly Starbucks has taken the better course. Starbucks’ system to develop by means of its top notch Reserve Roasteries will guarantee that the organization can hold its model and develop incomes. The Reserve stores energize higher client spending through “gourmet” espresso and the model will guarantee that volumes are reasonable and incomes develop in the meantime (Chakraborty, & Kay Chuan, 2013). This will empower Starbucks to use its qualities and convey development.

McDonald’s is yet attempting to discover its personality and the organization is trying different things with different alternatives. Notwithstanding, on the off chance that it can pull in clients with advancements inside the snappy administration display, the organization should see relentless development over the long haul. Starbucks has been making waves about the amount it is changing in light of new shopper spending designs (Bamford, & Forrester, 2013). To begin with, it was the declaration that it intended to return to the evaluating of its espresso and heated products and backpedals to rudiments with the re-presentation of Pike’s Place espresso. At that point, it was the declaration that it would consider shutting down some unnecessary Starbucks stores and seek after other cost-cutting measures.


In financial terms, the genius of American assembling does not generally lie in making items. Alternatively, maybe, it is about large-scale manufacturing and the division of work. In a well-run industrial facility, machines and authoritative functions substitute for ability. In its initial stages, fabricating implied an entire pack of rifles could be delivered on a sequential construction system by a bundle of specialists. That implied significantly higher yield and lower costs for customers, raising genuine earnings in all cases. It likewise brought benefits for specialists. Partaking in large-scale manufacturing let individuals catch a portion of the estimation of progressive fabricating without getting the right stuff important for high quality generation. Both Starbucks and McDonald’s, for instance, have an advanced inventive work operation that devises new products previously trying them out in the industry. As in any production, huge numbers of the new ideas turn out not to be alluring or accepted. Others, comparable to the McRib, are just feasible under bizarre monetary situations. Yet, when fruitful, incorporated product advancement lets cutting edge manual workers add a motivation without definitely expecting to augment their particular abilities that is production. Chains likewise take into consideration a gauge of exporting.



Bamford, D. R., & Forrester, P. L. (2013). Managing planned and emergent change within an operations management environment. International Journal of Operations & Production Management, 23(5), 546-564. Doi: 10.1108/01443570310471857

Chakraborty, A., & Kay Chuan, T. (2013). An empirical analysis on Six Sigma implementation in service organizations. International Journal of Lean Six Sigma, 4(2), 141-170. Doi: 10.1108/20401461311319338

Elking, I., Paraskevas, J., Grimm, C., Corsi, T., & Steven, A. (2017). Financial Dependence, Lean Inventory Strategy, and Firm Performance. Journal of Supply Chain Management, 53(2), 22-38. doi:10.1111/jscm.12136

Haddad, M. G., Zouein, P. P., Salem, J., & Otayek, R. (2016). Case Study of Lean in Hospital Admissions to Inspire Culture Change. Engineering Management Journal, 28(4), 209-223. doi:10.1080/10429247.2016.1234896

Harvey, J., Heineke, J., & Lewis, M. (2016). Editorial for Journal of Operations Management special issue on “Professional Service Operations Management (PSOM)”. Journal of Operations Management, 42-43(5), 4-8. doi:10.1016/j.jom.2016.03.005

Martin, P. (2009). As risk management evolves, is operational risk management important? The Journal of Operational Risk, 4(4), 75-84. doi:10.21314/jop.2009.066

Paryani, K. (2012). Product quality, service reliability, and management of operations at Starbucks. International Journal of Engineering, Science and Technology, 3(7), 112- 127. doi:10.4314/ijest.v3i7.1s

Stevenson, W. J. (2017). Operations management. New York, NY: McGraw-Hill Education.


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