Nissan Motor Company


Nissan Motor Company is an organization that deals with the manufacture, assembly, and sale of automotive cars for both commercial and personal use. It was established on December 26, 1933 by Yoshisuke Aikawa and has its headquarters in Nishi-ku, Yokohama, in Japan. The areas served in the world number over a hundred countries while its current Chief Executive Officer is Carlos Ghosn. The parent establishment of the company is the Nissan Group with its sales occurring under three different brands of Infiniti, Datsun, and Nissan[1]. The main markets are Japan, the U.S, Russia, and China. It has also undertaken a global partnership in its ranks during the year 1999 under Renault-Nissan after struggling to penetrate as a global automotive force. The company’s business type is that of retail trade while providing automotive parts and stores of accessories. The primary SIC codes are 5531 for the auto and home supply stores while the former of its automotive deliveries is under the NAICS code of 441310. In North America, the codes are 3714 for primary SIC code with its motor vehicle parts and accessories while 336930 is for the NAICS code under motor vehicle parts manufacturing.

Performance Analysis

Financial Analysis

Nissan’s financial revenues are sound by the indication of a 7.2% increase as from the year 2015. The numbers add to 12, 189,519 Japanese Yen from a total of 11,375,207 in the year 2014[2]. The profits realized in the process are 523,841 Japanese Yen in the year 2015 showing a 14.5% increase from the previous year with 457,574 Yen. The gross margin of sales and profit from the proceeds adds to 19.63 as of 2016 showing a steady increase over the years owing to its strategic positioning and operational management across board. It also ranks highly when compared to other global competitors like Honda, Hyundai, Tata, and even Daimler AG.

Investor Performance

Looking at the company’s profitability, the comparison to other competitors shows that Nissan is on track when meeting the investor demands as well as expectations. For example, the stock price index of the company is listed as 1,074 Japanese Yen while that of Honda and Hyundai are 28.20 US Dollars and 161500 KRX respectively[3]. The performance is indicative of the general strategic approach that has been used in the company to avail expectations based on pricing, outreach, sales, customer preference, as well as overall stock pricing for its performance. The market capitalization has also been witnessed to the tune of 4.54T showing a healthy basis of both internal and external management choices as per investor requirements.

Customer Performance

Using some of the customer reviews, Nissan has excelled in making sure that the needs as well as preferences have been met. There is an abundance of existing customer relations that has cut across all levels of correspondence and feedback. It has been transmitted in manufacture, sales of the automotives, availability of parts, as well as accessibility of services by the country in the main market regions. The reviews show that the company is concerned with the products’ welfare and performance levels exhibited by the customers at all times thus affecting the kind of services and operations that they receive[4]. The pricing is notably affordable as compared to the major competitors as well as range of selected automotive products.

Employee Performance

The general performance of the employee sector in the company has been relatively applauded by the reviews made available. Over the last decade, there has been minimal, if at all, any lawsuits made public by the employees on working conditions at the company’s premise. The company has managed to unionize the employees’ association as means of helping them fight for their welfare and benefits at all times[5]. The constant correspondence and relationship-building meetings exemplified in the annual gatherings has paid off dividends in terms of the settling and consensus of any issues that arise. Thus, Nissan has been marked as one of the best companies to work for in the 21st century.

Stakeholder Satisfaction

Limited information has been made available on the company’s environmental performance as it ranges from its headquarters to market destinations. Nonetheless, eco-friendly analysis has been made possible by the company’s use of renewable sources of raw materials as opposed to the traditional ones. They have been infused in the degradable components during manufacture, making the products and parts embrace the environmental awareness programs. It has also complied with the majority emission standards and regulation through articulation of its differentiated levels of combustion and outputs.

Performance Summary

The performances assessment of Nissan reveals that the organization is of a state basis when it comes to sustainability, corporate responsibility, and human resource management. From the executive basis of the management, the company has been an example of a commercially viable business that is aware of its developmental track record over a long period of sustained growth and expansion. However, the constant pressure from competitive rivalries in the industry always poses a threat to its market share both at domestic and international levels. The competitive advantages as indicated are growing smaller and smaller each financial period as the level playing field is made possible by newer entrants to the industry.



Jindal, Deepika, Chandan Jee, and Rajiv R. Thakur. “Nissan: go‐global strategy.” Business Strategy Series 12, no. 4 (2011): 195-201.


Nissan Motor Corporation. “NISSAN | For Investors.” Nissan Motor Company Global Website. Last modified 2017.


Nissan Motor Corporation. “NISSAN Annual Reports 2016.” Nissan Motor Company Global Website. Last modified 2017.


Roper, Zachary J., Joshua D. Cosman, and Shaun P. Vecera. “Perceptual load corresponds with factors known to influence visual search.” Journal of Experimental Psychology: Human Perception and Performance 39, no. 5 (2013): 1340-1351.


Toma, Sorin-George, and Paul Marinescu. “Global Strategy: The Case of Nissan Motor Company.” Procedia Economics and Finance 6 (2013): 418-423.



[1] Nissan Motor Corporation, “NISSAN | For Investors,” Nissan Motor Company Global Website. Last modified 2017.


[2] N Nissan Motor Corporation, “NISSAN Annual Reports 2016,” Nissan Motor Company Global Website. Last modified 2017.

[3] Sorin-George Toma, and Paul Marinescu, “Global Strategy: The Case of Nissan Motor Company,” Procedia Economics and Finance 6 (2013): 419.


[4] Zachary J. Roper, Joshua D. Cosman, and Shaun P. Vecera, “Perceptual load corresponds with factors known to influence visual search,” Journal of Experimental Psychology: Human Perception and Performance 39, no. 5 (2013): 1343.

[5] Deepika Jindal, Chandan Jee, and Rajiv R. Thakur, “Nissan: go‐global strategy,” Business Strategy Series 12, no. 4 (2011): 196.


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