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Harlequin : The mira decision

PREPARATION QUESTIONS:

1. Series romance fiction is most profitable in book publishing. Why is it so difficult for direct competitors to imitate or replicate Harlequin’s series strategy? Should Harlequin be worried about the competition in romantic fiction business?

2. What are the differences and similarities in series romance business and traditional single title fiction business?

3. What does Harlequin bring to single title business? Should it enter the single title market? Why or why not?

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